Demand Media has chosen two members of Build.Automate’s senior management team as subject-matter experts for several series of professional online, instructional videos.
“As a Casting Producer for eHow, Chron.com and Livestrong.com, my role is to find professional experts in categories across the board to make the how-to videos you see online. After reviewing their business profiles, it was clear Deanna Murray and Vaughn Bullard had the qualifications to star in their own series,’ said Mercedes Collazo, Casting Producer with Demand Media, based in Los Angeles.
In July, Demand Media put out a casting call to professionals nationwide, seeking high-energy, knowledgeable specialists in top areas of business – including IT and marketing. In August, a casting director contacted Build.Automate and asked for audition tapes from the company’s CEO/Founder Vaughn Bullard and the Director of Strategic Marketing, Deanna Murray.
Within a few days, both were chosen to represent their specialties in instructional, HD videos professionally produced and released through Demand Media.
Build.Automate is dedicated to educating small business owners and entrepreneurs on innovative technologies and marketing strategies. The choice to offer up expertise and participate in these videos was a logical step in the company’s goal to help strengthen business growth and knowledge.
“We fully understand and believe in the importance of small business,” said Vaughn Bullard, Build.Automate’s CEO and Founder. “Demand Media offered us the ability to help the small business person on a much larger scale.”
More than 100 million people visit Demand Studios’ suite of sites each month. Their site content ranges from written how-tos to instructional videos – showcasing a wide variety of talent, topics and genres.
“By working together to customize each of their series, we were able to get them in to production and their videos online within no time,” said Ms. Collazo.
In his first series of 10 videos, Mr. Bullard explains some basic WordPress actions. This series is Demand’s first venture into the world of WordPress, and as the studio only allows one expert per subject, Mr. Bullard, who has developed plugins and developed extensively within the platform, will be called on again to outline WordPress features.
Ms. Murray, who is an award-winning writer and respected marketing expert, worked with the content team at demand to create content for instructional information on logos, colors and brand management.
“Their videos are precise and exceptional in the delivery of informational content,” Ms. Collazo said. “Working with talent like Vaughn and Deanna’s level of professionalism is what every casting producer dreams of.”
Production for Mr. Bullard’s and Ms. Murray’s second series is already underway and topics for their third series are already being selected.
“As a professional, it is extremely validating to have your expertise highlighted and recognized in this way,” Mr. Bullard said. “And having two of Build.Automate’s employees recognized means our business is selecting the right people with the right knowledge.”
For questions or interview requests with Mr. Bullard, or Ms. Murray, please call +1.833.748.7366 ex. 701 or email [email protected]. For further information on Demand Media, please visit DemandMedia.com. Logos for Build.Automate, Demand Media, eHow.com and Chron.com are available upon request.