Using colors in your business communication sets the tone for how the message will be absorbed by its audience.
Color has a hold on us in almost every aspect of our lives. How you choose to use it reflects on your business and how a consumer reacts to your brand.
Choosing colors for your communication is not too difficult if you already have a color logo in play. The colors you choose should complement your logo and also lend themselves to your brand’s identity. For instance, if your color palette is soft fall colors, you wouldn’t throw a bright purple on your letterhead – it would clash with your brand.
The use of color when it comes to internal communication and external communication such as press releases and announcements should be minimal as you want your message to be the main event. Also, remember most will print out emailed announcements or faxes in black and white – so the use of color is lost.
The bottom line here, is a well-defined brand identity dictates your communication colors. Once you’ve established your businesses’ color palette, the heavy lifting in designing communication templates is practically done.
Don’t overthink it. Let your brand carry your identity and let your message shine – it’s just that simple.