Deanna Murray

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Corporate Identity Style Guide

Hello, my name is Deanna Murray and I am The Director of Marketing and Strategy at Build.Automate Inc in Washington DC.

In order for a company to maintain its brand identity and integrity as it grows, it is important for it to have a Corporate Identity Style Guide.

A Corporate Identity Style Guide, also called a brand guide, is a document outlining a company’s mission, information outlining its core business, its corporate colors and acceptable use of the brand logo, among other things. It is a document put together to ensure others do not represent your brand in a negative or embarrassing light.

This document is given to advertising firms or other vendors you might do business with who need to understand how you operate and what you consider acceptable usage of your brand.

When you sit down to compose a brand guide, just remember you don’t have to come up with everything at once. If you are a new company and don’t quite know how your brand will develop, that is perfectly fine.  Just remember a styleguide is a living, breathing document that can change as a business grows.

  • A full brand description and what your brand stands for. The brand’s description should run parallel with the values of the company,
  • A list of situations that the brand and its symbols can be used in and cannot be used in.
  • Your company tone and proper use of words relating to the brand
  • Specific colors, dimensions, lines, accents, inclusion of trademark, brand signature, image styles
  • Proper description of all typographical elements used with your brand
  • Reproduction guidelines (for advertising agencies and printers)

I sure hope this information helps – leave a comment or a question – I’d love to hear from you! And if you get a chance, check out my weekly marketing blog, Rethinking Strategy on

This is Deanna Murray saying see ya —  and we’ll  talk again soon.

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